Pages

Effective Ways To Advertise Your Errand Services Monroe County NY Seniors Will Notice

By Kevin Murphy


America has an aging population, and there is a real market for smart entrepreneurs who have a desire to help seniors. You might think that going into business for yourself takes a lot of money. That is true of many start up businesses, but if you're considering offering errand services Monroe County NY residents will use, getting started is pretty economical.

This is the kind of business that people can start even when they have limited funds. If you are interested in running errands for people, first you have to decide exactly what kinds of errands you will take on and how much you will charge for them. You may be planning to keep a full time job and do this in your spare time. In that case, you'll need to establish days and hours for your errand running operation.

A good marketing plan is critical. You don't have to spend a fortune on advertising, but there are some things you can't do without. You have to have business cards and some kind of brochure or flier. Installing a dedicated phone line is not a major expense, but it is essential if you want to appear professional. Children should not be allowed to answer this line.

A good website is another essential. It needs to be up and functioning before you open for business. Newspaper advertising can be expensive, but if you are active on social media, you can use it to get all your friends to like and follow you. You could talk to local businesses about free advertising on their sites in return for free space on yours.

There are all kinds of ways to advertise your business that don't cost anything other than the initial printing or signage. Senior citizen centers, assisted living facilities and nursing homes will probably be happy to let you leave fliers and business cards in their community rooms. Most shops and restaurants will let you leave information, especially if it means potential business for them.

Signage on your vehicle is a great way to advertise. You can either use magnetic letters or have a sign painter create permanent information. The more decorative your vehicle, the more people will notice and remember it. Adding your company name and logo to your work clothes identifies you to new customers and makes you look more professional.

It might seem counterproductive when you are just starting out, but you need to have specials and discounts going all the time. They will generate a lot of business, especially among seniors who tend to be pretty cost conscious. Offering an assisted living facility or nursing home group rates for multiple orders could be effective, as would monthly specials.

If you have the time, a reliable vehicle, and a good plan, running errands can be a great way to make some extra cash. It also feels good to help people who need it. You might be surprised at how many new friends you make and what you learn from your senior clientele.




About the Author:



No comments:

Post a Comment